Le Tote is a clothing rental service offering customers a personalized, monthly subscription box. The demographic of women using the subscription primarily consisted of older working professionals and budget-savvy mothers. Email marketing campaigns were strategically deployed to over 50,000 customers on a weekly basis. With consistent A/B testing, mobile email templates were optimized resulting in improvements to click rates by 10%. The design of the email templates was created in alignment with Le Tote’s feminine, streamlined modern but approachable image.