As a veterinary clinic, Dr. Treat has many communication channels that connects the clinic and HQ team with the pet parents.

As the sole designer, I was responsible for designing and setting up all email flows and schedules. I built a sophisticated communications ecosystem in Customer.io that consolidated every type of messaging into one streamlined system. Marketing emails were A/B tested through scheduled sends to optimize performance, and transactional notifications across email, SMS, and app push were set up to fire on specific triggers.